View our latest SAT newsletter for travel inspiration and product highlights in South America.
South American Tours
South American Tours
SAT NEWS - INSIGHTS & OUTLOOK 2025
 January 2025   


Dear Travel Partner,

We hope you've had a fantastic start to the New Year!

In this first newsletter of the year, the SAT management team take a moment to reflect on the highlights of the past year and share an exciting preview of what's to come for South American Tours, our local offices and beautiful destinations in 2025.

Here's to a year full of new adventures, inspiring journeys and memorable travel experiences throughout South America!

All the best,
Your SAT Team

Also check out our Website, Facebook & Instagram
Help us improve SAT News! 
 
As we look ahead to 2025, we want to ensure that our SAT Newsletter continues to meet your expectations and provide you with engaging and valuable content. To help us improve, we'd like to hear your feedback and suggestions.
 
Could you take a moment to share your thoughts by answering a few questions?
Click here to send your feedback
Visit Us at ITB Berlin (4–6 March 2025)


We’re excited to welcome you to our SAT stand, No. 205 in Hall 23!

Meet our team and let's discuss the latest travel trends, exciting new experiences and partnership opportunities in South America.

Meet our team

From Our Management & Local Offices:

Federico Büker – President & Owner
Diana Spehn – CEO & GM SAT Peru (with Bolivia)

Tania Hundertmark – GM SAT Brazil
Christina Herbst – GM SAT Argentina & SAT Uruguay
Andrea Fierro – GM SAT Ecuador
 
Sabine Theiss 
– SAT Product Development
 
SAT Chile & SAT Colombia are represented by the team.
 
From Our Sales Team:


Jutta Zenner – Director of Sales & Marketing, Global Markets
Karin Mori – Director of Sales, North America
Tiziana Damioli – Director Italy
Christina Zehnder – Sales & Marketing Manager

Feel free to contact us to schedule a meeting - we'd love to connect! 
Welcoming Karin Mori as Director of Sales, North America!

We're delighted to welcome Karin Mori back to SAT as our new Director of Sales, North America! Having previously held various roles within SAT Peru, Karin gained valuable commercial experience before deciding to return "home" to lead our sales efforts in the USA and Canada.

She will be actively working with partners in the region and planning frequent trips to the U.S. Get in touch with Karin here!
Insights from Our Local Managers
SAT PERU
Diana Spehn, CEO & GM Peru:
 
"2024 has been a remarkable year for us in Peru, marking the first 'normal' year since the pandemic. Travellers returned in numbers similar to 2019, bringing new energy and growth to our beautiful country.
A personal highlight for me was the launch of our Sustainable Project in Tambococha, where we began building a new Community Centre to support local communities through sustainable development. Together with the people of Tambococha, SAT plan to create unique and authentic travel experiences for our mutual guests in the Sacred Valley.
Looking ahead, 2025 promises to be even brighter for Peru! With continued economic growth, a stable currency and relatively low inflation, the outlook for tourism in Peru in 2025 is very promising. Thank you for your continued support. We look forward to an exciting 2025 with you!"
Diana in the Ica Desert
Contact SAT Peru
SAT ARGENTINA
Christina in Iguazú
Christina Herbst, GM Argentina & GM Uruguay: 
 
"2024 has been a year marked by economic and political changes in Argentina. I am proud of our team of experienced professionals, and of our long-standing partners throughout the country, who all made it possible to navigate through this difficult year without affecting the quality of services. The inflation rates are supposed to be dropping throughout the year, so we hope to be in a better position in terms of rates for the upcoming months.
We are looking forward to a hopefully successful 2025 with strong demand from the different source markets, and with many new and creative product ideas such as the innovative solar train in the Northwest region around Salta. Argentina is such a huge country, so there is always something new to discover which makes watching out for new hotels and excursions one of our main goals for 2025."
Contact SAT Argentina
SAT BRAZIL
Tania Hundertmark, GM Brazil: 
 
"2024 was a fantastic year for us, Brazil is in high demand, the number of visitors to our country has increased tremendously compared to the pre-pandemic period. For 2025, the forecast is the same, the interest is very high. There are so many new destinations that are growing fast, offering many new high-end hotels and improving their infrastructure, such as Lençois Maranhenses and Fernando de Noronha.
We are happy to announce that our team is back to pre-pandemic numbers, with most of our staff having worked with us since before the pandemic. Our staff are highly professional and above all very dedicated, working hard to deliver detailed proposals at very competitive rates.
Brazil is a huge country with a great number of interesting and diverse destinations to visit. There is so much to see..."
 Tania in Búzios
Contact SAT Brazil
SAT ECUADOR
 Andrea in Quito
Andrea Fierro, GM Ecuador:
 
"Despite the negative image that some people wanted to project to the world of our beautiful Ecuador at the beginning of 2024, the warmth of its people and the great work of an entire industry that has always been dedicated to innovating and creating with quality, have once again put the name of our country on high.
It was not an easy year for SAT Ecuador. We faced more than one challenge during 2024, but the trust of our clients and our commitment to quality and safety allowed many hundreds of guests to get to know the true face of an Ecuador full of colour and life. We closed a challenging year and start the new one with the pride of having created in the memories of our visitors the image of the truly wonderful Ecuador that we know. Our main goal has been accomplished again, we are still creating unique experiences in many amazing places of our beautiful country. And we will continue to do so in 2025..."
Contact SAT Ecuador
SAT CHILE
Andrea Alfaro, Office Manager Chile: 
 
"2024 has been a year of growth, transformation and unforgettable journeys. Our office has undergone a complete makeover to create a modern and inspiring workspace that reflects the spirit of travel. Each room features beautiful photographs of the breathtaking landscapes of Chilean Patagonia, the Atacama Desert, Easter Island and the Lake District.
As a team, we travelled to the Casablanca Valley to experience world-class wine tours and visited the top hotels in the Valparaiso region.
In 2024, the World Travel Awards recognised Chile as 'South America's Leading Adventure Tourism Destination'. We look forward to 2025, when the country will host prominent events such as the Adventure Travel Trade Association (ATTA), further strengthening its place on the global map for adventure tourism."
 Andrea in Santiago de Chile
Contact SAT Chile
SAT COLOMBIA
 Angela in Cartagena
Angela Ovalle, GM Colombia: 
 
"Last year brought encouraging news for tourism in Colombia. The country enhanced its local and international air connectivity, and thousands of new jobs were generated within the industry. The economy was stable enough to maintain tourism competitive. Colombia also expanded its accommodation offerings, and the new national slogan, 'Colombia, the Country of Beauty' was seen around the globe.
At SAT Colombia, we also experienced a successful year. We welcomed visitors from nearly all of our pre-pandemic clients, saw our team grow once again, and expanded our portfolio of sustainable, nature experiences and accommodations. Looking ahead to 2025, we are excited to continue developing unique and memorable experiences for our clients. We aim to offer our visitors the opportunity to appreciate Colombia's rich natural beauty and biodiversity at its best. Therefore, our dedication to sustainability remains at the core of our operations. We are ready to grow along with the country as it positions itself as a beloved tourist destination."
Contact SAT Colombia
SAT URUGUAY
Christina Herbst, GM Argentina & GM Uruguay:
 
"Our office in Uruguay went through some changes, as we recently moved to a new office building. The team has been busy settling in into the new neighbourhood, located close to the lovely “Parque Rodo” and the Montevideo Golf course.
Uruguay continues to shine as a travel destination thanks to its stable political environment and reputation for safety. Montevideo and coastal towns such as Punta del Este offer a well-developed infrastructure, making them ideal for a relaxed and enjoyable travel experience.
Regular quality checks and hotel site inspections are part of our agenda, to ensure the best possible portfolio. Uruguay is a small country, compared to its neighbours, but has plenty of interesting products so our team loves to explore new attractions for our guests."
 Christina in Punta del Este
Contact SAT Uruguay
SAT GLOBAL SALES
 Jutta in Frankfurt
Jutta Zenner, Director of Sales & Marketing, Global Markets:
 
“2024 was an exceptionally strong year for SAT, with sales surpassing pre-pandemic levels. Looking ahead, 2025 also promises great potential. We can clearly see the growing demand for travel to South America, both from our existing partners and from new ones.
In 2025, the SAT Sales & Marketing team will continue to drive product innovation and provide you with fresh travel ideas - offering maximum input and inspiration for your tailor-made programmes.
This year we are excited to launch our redesigned website to enhance your experience with us. Additionally, we are planning a series of webinars to keep you informed and inspired.
With our strengthened and growing sales team, we will continue to support you in product development and marketing activities. We will keep you updated through our SAT newsletter and social media channels, meeting and sharing ideas at trade shows and events.
At SAT, we are true destination specialists. And beyond that, we are a close-knit family under one roof - a unique network you can rely on.”
Contact SAT Global Sales
sales@southamericantours.com southamericantours instagram facebook linkedin youtube
Argentina Chile Brazil Uruguay
Peru Bolivia Ecuador Colombia
South American Tours - Global Sales Office
Frankfurt am Main | Germany
Phone: +49 (0) 69 4058970 | Mail: sales@southamericantours.com
www.southamericantours.com
South American Tours - Sales Office North America
Mail: sales-america@southamericantours.com
South American Tours - Sales Office Italy
Mail: sales.italy@southamericantours.com
Imprint
South American Tours de Uruguay Agencia de Viajes S.A. | Buenos Aires 618, Piso 2, Oficina 201 | 11000 Montevideo | Uruguay
Tel.: +59 82 91 60 050 | Fax.: +59 82 91 55 406 | E-mail: info@southamericantours.com
Managing Director: Federico Büker | Registered Office: Montevideo | Local Court: Montevideo | Commercial Register: 1194 (Ministry of Tourism) | VAT identification no.: 215224020014
Unsubscribe